MIDLIFE: THE GEN X REMIX
“The tide is high and I’m moving on…. I’m going to be my #1” -Blondie
FINDING NEW PURPOSE & MEANING IN MIDLIFE
HI, I’M ANGEL— A FORMER LONGTIME TV NEWS PRODUCER, CONTENT CREATOR & MIDLIFE, EMPTY NESTING, AUTHENTICITY AND PRO-AGING ADVOCATE.
I spent my life doing what was expected of me. But, after spending half of my life as a TV news, producer, I handed in my resignation and then after putting my son in college (NO ONE tells you that will be the hardest thing you ever do as a parent), I did something even more unexpected. I sold my house, gave away just about everything I had, put what I could in an SUV and moved 1,000 miles away to New York City. Some would call that a midlife “crisis.”
It’s called midLIFE.
Not midDEAD.
We are not ANTI-aging. If we were, we’d be dead.
Aging is just another word for LIVING.
CONSISTENCY IS KEY.
— DID YOU KNOW 30% OF MILLENNIALS SAY THEY WOULD NOT GO TO A RESTAURANT IF THEIR SOCIAL MEDIA WASN’T UP TO SNUFF?.
Consistent & Real-Time Content Helps Build Credibility, Reputation & Brand Trust:
Run Your Social Like A Newsroom.
THIS VIDEO EXAMPLE WAS SHOT, EDITED & POSTED IN THE SAME DAY.
CLIENT SUCCESS STORY
US Army Veteran, Lori Patterson, started Boot Camp Challenge as a way to integrate her love for the US Army & her love of fitness. What began with her teaching aerobics to a battalion culminated into a program with trainers & campers in more than a half a dozen states. Four years ago, she took a page out of Gary Vaynerchuk’s book & hired Angel as her own kind of “DRock” & has since grown her company by 60%. Lori had been on local TV once a week before that for ten years. She never got a single camper out of it. Now, she’s spreading the truth about fitness to more people than ever and not just changing peoples’ bodies, but their minds, as well.
“Purposeful storytelling isn’t show business. It’s good business.”
— Peter Guber
STAND OUT.
TELL YOUR STORY.
CLIENT CLIP REEL: Showing people what you do, instead of just telling them. Providing value. Be consistent. Be authentic. More than 90% of consumers say authenticity is important to them. Document what you do. It may be a normal day to you, but to someone else it’s like a peek behind Oz’s curtain.
KIND WORDS FROM CLIENTS
“Angel is loyal, faithful and steadfast. That commitment and care carries over to all that Angel does. When she commits to a project, she’s all in.”
—Tim Ezell
“I worked with Angel as a producer at Fox 2 News. Now, she’s bringing that skill set to my business! Because of her knowledge, my business has grown more than 60%! Angel is an expert in all things media & I feel blessed to know her!
—Lori Patterson, CEO Boot Camp Challenge® & US Army Veteran
“A rock and a faithful steward for our company. Angel is also someone who is creative and thinks out-of-the-box. She means a lot to us and to our business.”
—Richard Neustaedter, Neustaeder’s Fine Jewelry
Hire a journalist to tell your story like only they know how.
“That’s why I say hire a journalist. You hire a marketer, they’re going to want to sell.
Hire a journalist, they’re not going to want to sell out.”-Gary Vaynerchuk
